"TRED" CROWDFUNDING CAMPAIGN
DIRECTOR: Owen Seabrook/Lewis Mitchell
PRODUCER: Lewis Mitchell
ASSISTANTS: Will Newnham, Jesu Lopes
SOUND: Philip Shacklady
Tred are revolutionising digital finance, and leveraging its potential to help save the Earth. They’re a mobile banking platform that provides guidance on greener living and uses revenue to support tree planting programmes.
Tred contacted us to help turn their USPs and value propositions into an engaging and personality-filled crowdfunding film, which needed to be turned around inside of a month. It was an all hands on deck effort from both the Tell and Tred teams, but all went smoothly and four weeks later we delivered a film with humour, stats, and full team representation, and Tred’s crowdfunding campaign went on to fund 126% of its target – £760,000!