"TRED" CROWDFUNDING CAMPAIGN

CLIENT: Tred

DIRECTOR: Owen Seabrook/Lewis Mitchell

PRODUCER: Lewis Mitchell

ASSISTANTS: Will Newnham, Jesu Lopes

SOUND: Philip Shacklady

THE BRIEF

Tred are revolutionising digital finance, and leveraging its potential to help save the Earth. They’re a mobile banking platform that provides guidance on greener living and uses revenue to support tree planting programmes.

Tred contacted us to help turn their USPs and value propositions into an engaging and personality-filled crowdfunding film, which needed to be turned around inside of a month. It was an all hands on deck effort from both the Tell and Tred teams, but all went smoothly and four weeks later we delivered a film with humour, stats, and full team representation, and Tred’s crowdfunding campaign went on to fund 126% of its target – £760,000!

 

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